Using the right strategy in marketing is imperative for achieving the best possible results. A long time ago, the only way to market your product or service on the web was by creating a website and filling it with essential information. However, websites evolved with time, and they are much more interactive nowadays. People not only visit sites to learn more about the product, but they also go there to shop, talk to customer support, read the blog, and more. Simply put, their habits changed and evolved too. If you have a business and want to get the most from your website, it’s time to think about two import- ant additions — PWA and eCommerce.
PWA
PWA is short for Progressive Web App. As the name itself suggests, it’s an application that you can access in your browser. PWAs are quite revolutionary in the world of online marketing, as they enhance website interaction and provide a better overall experience for every site visitor.
So, is it an app, or is it a website? Technically speaking, it’s a website, but the features it contains are very similar to that of native apps. To access it, all you have to do is load it in your browser, unlike native apps that need to be downloaded to your device. For mobile users, one significant advantage of using PWAs is not having to think about users’ phone OS (Android or iPhone). This also saves development costs, as you won’t have to make two separate apps.
There are plenty of other great PWA benefits that can help you achieve your marketing goals.
eCommerce
As mentioned above, the number of users who enjoy the convenience of shopping remotely is skyrocketing. To stay competitive in any industry, you should think about selling your products or services online. As a matter of fact, only a few online businesses don’t own an online shop nowadays.
The right question here is, should you invest in starting an online shop on your site? If you just take a look at the facts and figures regarding eCommerce, you’ll understand that a negative answer is not an option.
Still, starting a shop on the web won’t cut it. You need to get the word out there and attract customers and prospects who might be interested in purchasing your goods. Before making the first step in starting your eCommerce operations, it’s also important to find the best possible way to market your products and increase your sales. Take a look at our introductory blog post about eCommerce marketing to get familiar with all the possible options to spread the word.
Depending on your type of business, you should pick an adequate model for running your shop on the web. So far, there are four types of eCommerce business models, and each of them offers a unique approach. Make sure to explore them to understand the best way to maximize your sales on the internet.
