10 digital marketing trends for 2020
• You will use and LOVE Artificial Intelligence!
Artificial intelligence was one of the most discussed trends in 2019 with more than 4.7 million mentions worldwide. From emotional intelligence AI to predict consumer reaction to certain types of ads, to targeting new audience for acquisition, to marketing automation, as self-learning algorithms gain experience, they will evolve to be able to streamline marketing and sales processes.
• You will rely more and more on Consumer Insights
Social Media listening will continue to be the focus of creative-first strategies in 2020. This means more flexibility and clearer performance indicators. Showing the ad copy to the right audience at the right time and on the right device will become a KPI to most marketers.
• Voice Assistants will be prevalent
We are all familiar, and sometimes reliant, on Siri and Alexa – this will be a much bigger engagement touchpoint in 2020. At the end of 2021 there will be more than 1.6 billion people who use voice assistants on a regular basis. According to ThinkWithGoogle report.
• Digital Maturity Assessment
Digitizing your workplace across marketing, sales and services is becoming a necessity that you need to benchmark and measure periodically for continuous process improvement. Google in Russia has put together a digital maturity framework assessment so companies can measure their current level of digital marketing maturity and put together a development plan. Go ahead and check yours!
• PWA
Cohesive Customer Experience – Create compelling, super-fast journey from AMP and PWA. Progressive Web Apps enable much more interactivity and engagement-enabling features. Coupled with AMP, which gets content in front of users fast, while PWA enables rich user experience and engagement through features like push notifications, add to home screen button etc. AMP contains streamlined CSS and standardized JavaScript and components whereas, PWA contains Service Worker, Web App Manifest, App Shell etc.
• Personalization
Digital Marketing is being reshaped by AI and machine learning, chances are we as marketers are getting smarter with consumer journeys and various touchpoints to increase engagements and add value at key touch points. By responsibly using this information, it can make marketing more personal, human, and omnichannel.
• Image Search
Consumers are increasingly relying on images when searching for answers, deciding what services or products to buy, or even when seeking inspiration. So much so, that from 2016 to 2018 “image search” grew on mobile by over 60%.
• Data-driven marketing
Consumers expect messages that cater to their personal needs. In 2020 marketers will turn towards AI, machine learning and automation to deliver business results. Whereas it was possible to achieve good results with rule-based marketing in the past, it is working less and less in today’s times.
• TikTok
Tiktok will be part of your consumer Social Media Markings Strategy, in 2019 In 2019, we saw Instagram hit 1 billion monthly active users, reinforcing it as the 5th largest social media channel. TikTok is catching up, with 500 million monthly active users in June 20182, now believed to be closer to 750 million3.
• Dark Social
Fewer public interactions and more private interactions on Messenger, WhatsApp, Instagram, Snapchat and more. Social media is returning back to its roots of personal communication-driven approach. Small groups messaging (replacing emails). 2020 will be the year we see consumers start to use public social media less and revert to dark social.
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